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Effective Date: December 5, 2025
These Terms of Service (“Terms”) govern your use of the AdvisorSEO Max platform, website, web application, and all related tools, features, modules, analyses, and services (collectively, the “Service”) provided by BH Monitor Services, LLC, a Tennessee limited liability company, doing business as AdvisorSEO Max (“Company,” “we,” “us,” or “our”). These Terms are effective as of the date set forth above (the “Effective Date”) and become binding upon you on the earliest date on which you: (i) create an account; (ii) access or use the Service; or (iii) otherwise indicate your acceptance of these Terms (the “Acceptance Date”). Your continued access to or use of the Service following the Acceptance Date constitutes your ongoing agreement to be bound by these Terms, as amended from time to time. If you do not agree to these Terms, you must not access or use the Service.
The Service is intended exclusively for business and professional users. By accessing the Service, you represent and warrant that you are at least eighteen (18) years old, possess the legal capacity to enter into these Terms, and will comply with all applicable laws, regulations, and professional obligations. If you are an investment adviser, broker-dealer, or other regulated professional, you acknowledge that your use of the Service may implicate advertising, marketing, supervisory, and communication rules issued by the U.S. Securities and Exchange Commission (“SEC”), the Financial Industry Regulatory Authority (“FINRA”), or relevant state authorities. You remain solely responsible for ensuring that any metadata, schema, content, recommendations, or other outputs generated or analyzed through the Service comply with such regulatory requirements. You further acknowledge that the Company does not provide legal, regulatory, or compliance advice, and no portion of the Service shall be construed as such.
You agree to provide accurate, current, and complete account information and to safeguard the confidentiality of your login credentials. You are solely responsible for all activities occurring under your account, whether authorized or not. The Company may suspend or terminate your account, without prior notice, if it determines, in its sole discretion, that your account has been compromised; that you have engaged in prohibited conduct, including data scraping, unauthorized automated access, or misuse of any Service feature; or that continued access could adversely affect the security, functionality, or integrity of the Service. You agree to promptly notify the Company upon becoming aware of any unauthorized use or security incident.
Certain components of the Service require an active paid subscription. All subscription fees (“Fees”) are processed through Stripe or another designated payment processor. Subscriptions renew automatically at the end of each billing period unless canceled prior to renewal. Except for verified billing errors, Fees are nonrefundable, including Fees associated with partial billing cycles, unused features, or early termination. The Company may modify its pricing or billing structure from time to time, and any such changes shall become effective upon reasonable notice, which may be provided through email, the Service interface, or other appropriate channels. By subscribing, you authorize the Company or its payment processor to charge the payment method associated with your account for all Fees due. If you fail to pay Fees on time, the Company may suspend or terminate your access to the Service.
Subject to your ongoing compliance with these Terms, the Company grants you a limited, revocable, non-exclusive, non-transferable, and non-sublicensable license to access and use the Service solely for your internal business purposes and solely during your active subscription. You may not copy, reproduce, modify, distribute, or create derivative works of the Service; reverse engineer, decompile, or disassemble any component; circumvent or interfere with access controls, security mechanisms, or usage limitations; use the Service to develop or enhance a competing product or service; scrape, harvest, or extract data from the Service manually or via automated means; or use any output, analysis, dataset, or recommendation generated through the Service to train, refine, or enhance any machine-learning or artificial-intelligence model. All rights not expressly granted herein are reserved by the Company.
As part of the Service, you may access the Company’s suite of proprietary tools, systems, workflows, and automated analyses (collectively, the “AdvisorSEO Max Tools”), which currently include, without limitation, the SEO Scorecard, Meta Tag Generator, Schema Detection, Schema Generator, Blog Optimizer, GBP Audit, Competitor Analysis, AI Visibility Check, Search Trends Analysis, and integrations with Google Search Console, as reflected in the AdvisorSEO Max dashboard and documentation. The AdvisorSEO Max Tools may retrieve, analyze, or process data from your website or linked platforms and may generate metadata drafts, schema recommendations, optimization suggestions, AI-driven analyses, or automated evaluations. The Company may add, modify, or discontinue any AdvisorSEO Max Tool at any time, and all new or modified tools, features, modules, or AI-enabled systems introduced by the Company shall automatically be deemed included within the definition of the “Service” and governed by these Terms.
All algorithms, software, code, designs, user interfaces, processes, analytical systems, documentation, workflows, scoring methodologies, and other intellectual property associated with the Service (“Company IP”) are and shall remain the exclusive property of the Company. Nothing in these Terms conveys any ownership interest to you. You may provide comments, suggestions, insights, or ideas related to the Service (“Feedback”), and you acknowledge that the Company may use such Feedback without restriction, attribution, approval, or compensation. You hereby grant the Company a perpetual, irrevocable, royalty-free license to use and exploit Feedback for any purpose.
The Company may provide optional preview or experimental features for evaluation. Such features are provided solely on an “AS IS” basis and may operate unpredictably, contain errors, or be modified or removed without notice. You acknowledge that these features may produce inaccurate results, may corrupt or delete data, and may not function in the same manner as commercially released features. You assume all risks associated with such features, and the Company shall bear no liability arising from or related to your use thereof.
To the extent you upload, submit, or transmit materials, data, or content (“User Content”) through the Service, you represent that you possess all necessary rights to do so. You grant the Company a non-exclusive, worldwide, royalty-free license to host, process, analyze, transmit, and display User Content solely as required to operate and maintain the Service. If you believe any content within the Service infringes your rights, you may contact the Company’s designated DMCA agent at support@advisorseomax.com. The Company may remove or disable access to allegedly infringing material and may terminate accounts for repeat infringement in accordance with applicable law.
The AdvisorSEO Max Tools may generate metadata drafts, schema suggestions, optimization recommendations, content analyses, and other AI-driven or algorithmic outputs. You acknowledge that such outputs are generated automatically and may be incomplete, inaccurate, misleading, outdated, or unsuitable for your specific business, regulatory environment, or technical circumstances. The Service may also reference estimated performance timelines, improvement indicators, or illustrative examples drawn from common SEO behaviors, such as improvements in metadata quality, schema completeness, or search-visibility metrics. These examples—including those displayed in the AdvisorSEO Max “Getting Started” materials and dashboard workflows—are illustrative only and do not constitute promises, predictions, or guarantees of any form. You are solely responsible for reviewing, validating, editing, approving, and independently verifying any AI-generated or tool-generated output prior to implementing it on your website or within any marketing, advertising, or compliance-controlled environment. The Company expressly disclaims responsibility for errors, regulatory violations, website issues, content changes, or any other consequences arising from your implementation of tool outputs.
If you are subject to SEC, FINRA, or state advertising or supervisory rules, you acknowledge and agree that the Service’s automated blocking of certain potentially prohibited terms—such as “top,” “best,” “trusted,” or similar expressions, as reflected in the compliance notice displayed in the SEO Scorecard interface—does not constitute compliance approval, legal review, or regulatory validation. You remain exclusively responsible for ensuring that all content, metadata, schema, or recommendations generated through the Service comply with all applicable regulatory standards and your firm’s internal policies. You agree to indemnify the Company for any regulatory inquiry, examination, disciplinary action, enforcement proceeding, or financial penalty arising from your use of the Service.
You agree to defend, indemnify, and hold harmless the Company and its affiliates, directors, officers, employees, agents, and contractors from and against all claims, liabilities, losses, damages, penalties, and expenses (including reasonable attorneys’ fees and costs) arising out of or relating to: (i) your access to or use of the Service; (ii) your breach of these Terms; (iii) your violation of any law, regulation, or professional obligation; (iv) your interactions with regulatory bodies; or (v) any allegation that User Content infringes, misappropriates, or violates the rights of any third party. This obligation survives termination.
The Service is provided on an “AS IS,” “AS AVAILABLE,” and “WITH ALL FAULTS” basis. To the fullest extent permitted by law, the Company disclaims all warranties, express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, reliability, or uninterrupted operation. The Company does not warrant that any SEO recommendation, metadata modification, schema implementation, visibility analysis, or other output will result in improved search-engine rankings, impressions, clicks, traffic, revenue, or visibility, nor does the Company warrant any specific outcome or timeline.
To the maximum extent permitted by applicable law, the Company shall not be liable for any indirect, incidental, consequential, punitive, exemplary, or special damages, including lost profits, lost revenue, loss of clients, loss of goodwill, or loss or corruption of data, even if the Company has been advised of the possibility of such damages. The Company’s total aggregate liability arising from or relating to the Service or these Terms shall not exceed the total Fees paid by you during the three (3) months immediately preceding the event giving rise to the claim. Some jurisdictions do not permit certain limitations; in such jurisdictions, liability shall be limited to the greatest extent permitted by law.
These Terms are governed by and shall be construed in accordance with the laws of the State of Tennessee, without regard to any conflict-of-law principles.
Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved exclusively through binding arbitration administered by the American Arbitration Association in Nashville, Tennessee. The Federal Arbitration Act (“FAA”) governs the interpretation and enforcement of this arbitration agreement and preempts conflicting state law. All arbitration proceedings shall be conducted solely on an individual basis. You and the Company expressly waive any right to pursue or participate in a class, collective, consolidated, mass, or representative action. Notwithstanding the foregoing, the Company may seek temporary, preliminary, or permanent injunctive relief in a court of competent jurisdiction to protect its intellectual property, confidential information, system security, or proprietary rights.
The Company may suspend or terminate your access to the Service at any time, with or without cause. Upon termination, all rights granted to you under these Terms immediately cease. You remain responsible for all outstanding payment obligations, and Sections 5 and 7 through 17 shall survive termination.
The Company may revise these Terms at any time. Updated Terms shall be posted within the Service and shall become effective upon posting. Your continued use of the Service following any such update constitutes your acceptance of the revised Terms.
These Terms constitute the entire agreement between you and the Company concerning the Service and supersede any prior agreements relating to its subject matter. If any provision is held unenforceable, such provision shall be modified to the minimum extent necessary to remain enforceable, and the remaining provisions shall continue in full force and effect. No delay or failure by the Company in enforcing any provision shall be deemed a waiver. The Company may assign its rights and obligations under these Terms without restriction. You may not assign these Terms without the Company’s prior written consent. You represent that you are not subject to U.S. export restrictions and will not access or use the Service in violation of U.S. export laws.